Friday, November 19, 2010

K-Mart Blue Light Special . . . back in the day

This image represents the 1970's from a 1996 Kmart calendar
 tracing the history of Kmart through the decades. 
The image is being used for fair use purposes only. Copyright All rights reserved by KaizenVerdant

Does anyone remember the original blue light specials at K-Mart?  

When least expected, the blue light (a mobile police light) would light up at a specific section of the store where a discount was being offered.  Simultaneously, the speakers would be blaring "attention Kmart shoppers" . . . announcing what the special was, directing customers to the flashing blue light.

Actually, the phrase "attention Kmart shoppers" is part of American pop culture history.  Did you know it was included in the movies Troop Beverly Hills, Six Days Seven Nights and Beetlejuice?

The original marketing plan of the Blue Light Special was first introduced in 1965 and was retired in 1991.  Various marketing campaigns using the phrase have come and gone, but none of the revivals had the excitement of the original concept at the peak of Kmart's success.


Shanee said...

I'm your newest follower from the Friday Blog Hops! Come check out my blog at:
While you are there check out my low entry giveaways!

Have a great day!

Traci66 said...

New follower here. I would love for you to follow me too.

Kirsten said...

Great blog!
Following from the hop... you can join me at Dinner With Kir or come visit at my new blog, The Review Revue. I look forward to your visit!

Lisa @ akawest said...

I am so happy to have found your blog through Follow Friday 40 and Over. My 18 year old daughter is fascinated by my childhood, and stuff like Kmart's Blue Light Specials will fascinate her, as well as bringing back memories for me.

Deb (aka Fannie Applecrack) said...

YES I remember the blue light sprecial. Many times in Kmart, I heard the famous "blue light special"
I found your blog from the over 40 blog hop. I'm following you now. Great blog!

Gina Alfani said...

Thank you all for visiting and following my blog . . . I'm following you all back!

*Katia* said...

hi i've found you through lucas's journey blog.i like a lot your blog!!
i'm your newest follower :)

Jennifer Gilbert said...

I'm following through the weekend hop :)

Hope you will take a minute to check out my blog

Shawn Becker said...

Thanks for bringing back some great memories especially the blue light specials. Even one of the top department stores, back in the day, used that during their Moonlight Madness soon as they called the blue light(or was it red?) special, the women would be running, shoving and climbing on top of each other to get to the sale item!
I am a new follower from the Sat. Hop.

Shinade said...

Hey Gina, I am not following the hop. I am just popping in to say hi and double check that I have you down on my list for my new blog roll. but, I do hope you left your link at my blog. Free Linky Love this weekend!!

I hope you're having a one!!

Jacqui said...

Hello! I'm your newst follower from the Saturday Social! Would love if you would follow back at one or all of my four blogs:

Have a great weekend!

Linda said...

New follower from Friendly Friday hop

Shady Del Knight said...

Gina, I found you via my friend Katia. This is a wonderful blog and I'm joining the club if you'll have me! Of course I remember when K-Mart was the house of blue light. Thanks for posting! By the way - clean-up in aisle three!

JJ said...

I am your newest follower from the blog hop. Please follow me as well. Thank you.

The Disconnected Writer

missykade said...

Following you from Lucas's Journey w/SPD
Super Mega Blog Hop
Would love to have you follow us back : )


Gina Alfani said...

Thanks to everyone for visiting and following my blog :-)

LOL I do remember the rush to get to the blue light to check out the special!

. . . and the "clean-up in aisle three" . . . Shady Del, I loved your post on pin ball machines . . . awww what memories!!

Hope you are all having an awesome weekend . . . Gina

Sofia's Ideas said...

I'm now following you through Three P's in a Pod Sunday Blog Hop. I hope you'll do the same! You can find me @

Sofia's Ideas

fish lover said...

Hi there, I found your blog thru adgitized, and I adgitized you! hope u can visit my blog here

Donna @ The House on the Corner said...

What a cute blog ~ I'm a new follower!

Hope you'll drop by The House on the Corner when you have the time!!

Tony said...

Hi Gina, found your blog via adgitize. Wow!!! I do remember the K-Mart Blue Light Specials, they had them here in Australian K-Marts too. What ever happened to them??? I haven't seen or even heard mention of those in a long long time. I had forgotten all about them till I read your post.
Bring them back I say!!!

Gina Alfani said...

Thanks to all for visiting and following!

Tony . . . WOW I had no idea the blue light specials were a worldwide thing! Yeah, bring them back with the super low prices to go with them :-)

KellyJ Doll Dependant said...

Hi there,Im your newest follower from the blog hop

Would love to have you follow me back at:

Giveaways for Mom said...

I'm your newest follower from Follow Us Monday Morning :)

ZippyChix said...

Ah your bringin' back the memories. Yep, I remember those blue light me a little nostalgic here:) Following you from the Monday Mingle and enjoying your blog. Thanks!

blueviolet said...

Yes, I absolutely remember it!!!! It's cheesy when I think of it now!

Following from the hop!

lighttraveler said...

I am your newest follower!
Please follow back, I would greatly appreciate it!
Quick Tattletails

Princess Mom said...

Newest follower from Tueesday Train Blog Hop!

Follow back when you get a chance and come take a look at my first giveaway and enter to win!!

Mad Mind said...

Thanks for linking up for the Tuesday Train ride. Have a great holiday!

Kelly said...

I still say things like "blue light special on aisle 9"

I'm visiting from a blog hop and I'm now following you. Would love for you to visit my site and follow me!


Mika said...

I'm a follower!

Tiffany Christie said...

Here from the bloghop.
I follow you on GFC. I'd love for you to follow me back
Tiffypoot @ (

Cheeky Momma said...


I'm your newest follower and would love for you to stop by and follow me back!

Be sure to enter my great giveaways while you're there!

Happy Thanksgiving from Being Frugal & Making It Work!

Ron Cooper said...

Hi! I’m following you now from Catch a Wave Wednesday. Please follow my blog of inspiring quotes and poems! I also post on my “Inspire” Facebook fan page three times daily. Thanks!

Kingston girl said...

Happy Turkey Day! Hi! I found you on the Thursday Friends Cafe Blog Hop!

Sound Proud International said...

Binging the memories back. Cool. Being the first one to see the special behind the blue lights are very satisfying specially when you are waiting for it.

Le Chateau des fleurs by Frenchy said...

I loved who's the boss !
I don't know about the blue light...I was in France :)
Very cool blog !
Happy blog hop !
Come see my blog and follow back !

Closer to Lucy said...

I do remember!! Lol grandma would always go running!

Following you from Hoppin Weekend come on by

Danielle said...

Why did they get rid of those blue light specials? lol!! I remember them!!

Thanks for linking up at my blgo! Following you now!

Jennifer said...

Hi! New Follower from the Sunday hop. I remember those blue light specials!

Hope you can visit back1

Brenda said...

Following you from the Sunday blog hop over at Pink Dandy Chatter. I would love if you would drop over and check out my blog at
Have an awesome Sunday!

Eschelle said...

LOL this reminds me a of a calvin and hobbes cartoon where his dad is telling him that he was a blue light special at K-mart... calvin asked where babies came from lol.

Deb Chitwood said...

I definitely remember the blue light specials! As another baby boomer, I love your blog! I'm your newest follower from Follow Friday 40 and Over.

Klove said...

New follower from the blog hop. Check me out at

Things Sent My Way said...

wow, I love these posts! So many good memories!

Following from the weekend blog hop. Hope you can visit and follow back.

I've got 10 giveaways if you've got a second, too.

Michelle @ Things Sent My Way

djpr said...

I'm not sure if finding you is good or bad lol! Now I feel REALLY old because I remember the blue light special, and I think....if I remember correctly I was preggers with my kid when I heard the last one! Sheesh! Anyhoo, this is such a fun blog I can tell already so I'll stick around and just make sure I wear my booty shorts and maybe get a tramp stamp to combat the age thing.

Found you on the every so fab For the Love of Blogs page, and would love it if you'd check out my blog (featured today tee hee) if you have some extra reading time!

Toodles, be back soon!

Jenny said...

Hi,New follower from the blog hop. Hope you stop by my blog :)

Miranda said...

Following you from the blog hop! You can find me at and

Elaine said...

I'm a new follower of yours....what a cool blog you have! I know I will enjoy this. :) Would love to have you stop by my place.

Nan said...

Thank you for visit and join my blog hop.

Have a nice day.


Ms Bibi said...

Stopping by to say Hi from FMBT. I am your newest follower.


Grandma Bonnie said...

New follower from the blog hop.
Hope you follow back.

MadeInCanarias said...

I'm your new follower from FMBT!

Mika said...

Your blog has inspired me in such a way as I am passing along two blog awards. Please visit my blog at to accept your awards. I want to thank you for sharing your life, your thoughts, your passions with all of us.

Aimee @ Just Kidding Around Atlanta said...

This is a great blog! LOVE the memories it's bringing back!!
I'm a new follower from the Saturday blog hop. Hope you will visit mine & follow back!

Aimee @

Nanny Anna said...

My husband and I were just talking about the Blue Light Special last night...reminiscing our youth, lol.



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