Shake 'n Bake is particularly noted for its television commercials in the 1970s, 1980s, and 1990s. The most popular in the series featured the children helping make Shake 'n Bake with their mothers, enthusiastically exclaiming "And I helped!"
In 1998, a new commercial was tried with a different catchphrase . . . "I made Shake 'n Bake, and Mama helped". This was on aired a few times and is the least recognized commercial.